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When I was hired to sell my first home in 1977, selling a property was a pretty simple operation. This was fortunate for me because at that time I didn't have much experience with the process of selling homes! In those early days of real estate most sales fell together with a one page purchase contract and one page escrow instructions. There were no disclosure forms, inspections or seller warranties. We did provide a termite report but nobody really seemed to care! The application for the buyer's loan was easier to fill out than the warranty card for a Nintendo game. Within a month the sellers were out, the buyers were in and I had found a new profession! The age old adage that "the only constant is change" is certainly true when it comes to the real estate industry. Today's purchase contracts run 10 full pages and escrow instructions are even more extensive. Disclosure forms, hazard reports, inspections, and seller warranties either make or break the posture of a file for future litigation. While buying and selling real estate is still an enjoyable endeavor, the responsibilities of the participants has increased dramatically. Now a new catch phrase accurately describes selling a home. "If you want to hang with the big dogs, you gotta learn how to run in the tall grass". Selling a home today is no longer the realm of part time agents and get rich quick sellers. Selling a home in this market is serious business, requiring the attention of a full-time professional agent. The good news is that when selling a home in today's market, if you follow the rules and do things right, the odds are just as good now as 20 years ago that it will all turn out well in the end. The bad news? Breaking the rules and trying to skirt the established selling process could cost a seller much more today than it ever would have in the past. To help you understand the selling process I have outlined THE SELLING PROCESS below. Although the sale of each home is unique, most sales follow a fairly predictable path, outlined below Each step is explained in full detail in the body of the article and should enhance your understanding of the bigger picture about selling a home. One of the most important elements in selling a home is reviewing the recent comparable sales. Recent comparable sales are available from the web site of HOME PRICE CHECK. Even though there is a host of excellent information in the Home Selling Process article below, many sellers have other general questions that may not fit into that particular format. For this reason I have established the FREQUENTLY ASKED QUESTIONS (F.A.Q.'s) section at the bottom of this page. In this section I answer seller's specific questions about the home selling process. If you have a question about selling your home, please feel free to contact me at the phone number or E-Mail address on the bottom of the home page! For a list of some of the other PENINSULA REAL ESTATE COMPANIES, check out the roster of the members of the Palos Verdes Peninsula Association of Realtors. Each company name and phone number is listed for your convenience. For more information on selling your home check out REALTOR.COM, OWNERS.COM, HOMESTORE.COM, DOMANIA.COM and ZIP REALTY. And for a new twist on putting sellers and agents together, check out the web site of HOMEGAIN.COM. Visit HOUSEVALUES.COM for a rough idea of the value of a property. A good site to review for general real estate information is the INTERNATIONAL REAL ESTATE DIRECTORY For information on schools, street maps, crime and sales information, the KNOW THE NEIGHBORHOOD web site has a lot to offer. To obtain further information on how your credit score is evaluated drop by the FICO SCORE web site! When you've got your home sold, and it's time to start packing, drop by MOVING.COM for a database of movers to review. Looking for a place to reside in between home sales? The web site of CORPORATE CHOICES has a few choicesS
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Each seller listing a Palos Verdes Peninsula property for sale with Chuck Chambers will receive a FREE upon request prior to close of escrow, Seller's Premium Package, which includes...
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THE SELLING PROCESSSelling a home in our area means following a complex yet fairly predictable process. Although every home sale is different and slight variations can take place in any given sale, the main items involved in each sale are similar. The guidelines below are an excellent way to monitor the sale of a home, from begining to end! NEGOTIATING THE PURCHASE CONTRACT
CHOOSING AN AGENTChoosing an agent to represent you during the sale of your home is one of the most important decisions you will make. The good news is, if you have chosen the right agent, the balance of the decisions you will have to make throughout the sales process will be that much easier to make. The reason is simple, once you have an experienced agent who is knowledgeable about the selling process that agent will guide you through expertly, helping you avoid the pitfalls and resolving the mole hills before they become mountains. Choosing a good agent should not be difficult. Before you decide to place your property on the market you will start becoming "agent aware". You might now want to start saving those "annoying" real estate flyers that keep showing up in your mailbox! Some of the agent names you see on the various real estate FOR SALE signs in the neighborhood may start looking familiar. Your ears will start to gravitate towards any converstion where you happen to hear the words "real estate". Obtaining agent's names from people you meet who have recently completed a successful real estate transaction is a great way to start narrowing down your choices. It is usually a good idea to interview two or three agents before making a decision on that one special agent. Basing your agent decision on experience and work ethics are excellent reasons to choose an agent. Choosing an agent who thinks your home is worth the most money (without the proper comparables) and who promises to hold open houses may not be good reasons. It is also important to choose an agent you feel is likeable and who fits in with your general personality. The chances are good that you will be dealing with this agent a lot over the next several months; you might as well try to make it as enjoyable as possible.
ESTABLISHING A TIME FRAMESetting an approximate time line for the sale of your home can shave pounds of anxiety off of the home selling process. A well thought out time line will let you know what to expect and when to expect it. Since the home selling process is fairly predictable, setting up a realistic time line is pretty easy. You start with the date you want to have the cash proceeds from the sale of your home in your hand. Do you want the money somewhere around October 1st? Great! Since we know that most homes end up in escrow for 30 to 60 days, we take the conservative end and make it a goal to be in escrow by August 1st. Now, to end up in escrow by August 1st when do we place the home on the market? Of course there are a few variables here (not the least of which could be the general price range of the subject property) but again, the process is fairly predictable. Finding out through your Realtor how long the most recent comparable sales were on the market before they sold is an excellent way to determine the average marketing time in your neighborhood. In the Palos Verdes area during the last 12 months most of the homes that did sell sold within 60 to 90 days. So voila! We back calendar 60-90 days from our August 1st escrow opening date and it looks like a reasonable idea to be on the market sometime between May 1st and June 1st. To summarize, in this case it was a good plan to be on the market by June 1st to have the home in escrow by August 1st, with the goal of having cash at the closing on October 1st. All in all, the process can take about 4 months. Obviously, the average seller doesn't always have their cash within 4 months of placing their home on the market. Another good reason not to hire an average agent!
STAGING THE PROPERTYStaging the property before showing it to the world is an important element in obtaining a good price. Buyers have a preconceived idea of what their "dream home" looks like and the closer you can bring your property to that "dream home look" the better your chances are of obtaining top dollar. I've said it before and I'll say it again..."The way you normally live in a property and the way you show a property for sale are two different things". The difference is staging. Do you normally leave the house in the morning with the bed unmade and cereal dishes in the sink? Do you usually have some of the drapes closed and the lights turned off? Is last week's L.A. Times still sitting on the coffee table? The effort it would take to tidy up these items is not great, but the difference in the way the property appeals to the potential buyers will be significant. Staging involves everything from that first look at the property from across the street, to the unlikely event that a buyer might open your bathroom cabinet, and everything in between. If you have ever wanted a chance to spend money at Home Depot, here is your chance! Let's see... a couple of colorful flower bowls for the front porch, new light bulbs for the chandelier, fancy paper towels for the kitchen... the list goes on. It all makes a difference in how the property looks to a buyer who will be seeing the home for the first time. Yes, even kid's rooms should be staged in an effort to give the entire house that "model" look. Of course, kids are easier to bribe than they are to give orders to, so a full day at Disneyland (for the sub-teens) or tickets to the next N' Sync concert (teenagers and up) might go a long way towards garnering the kids' cooperation! To summarize, efforts placed on staging a property for sale are usually well worth the effort and the results will be seen in very important ways. Agents start talking favorably about the property, buyers begin to take the property more seriously as a home contender, and the next thing you know, you are in escrow! Now don't forget to reward those kids who helped you get there!
LISTING THE PROPERTYListing the property involves several important isues. Each issue should be well discussed in advance so the listing moves forward under a well planned format. The following listing contract variables have been provided in the order that they appear in the California Association of Realtor's Listing Contract. DETERMINING THE CONTRACT TIME
DECIDING UPON AN ASKING PRICE OFFERING SPECIAL TERMS SETTING THE COMMISSION PROVIDING ACCESS TO THE PROPERTY DECIDING ON A SIGN
MARKETING THE PROPERTYLetting the world know that a property is for sale is the main thrust behind marketing a property. Most real estate agents incorporate several different marketing ideas, in an effort to broaden the scope of exposure to as many potential buyers as possible. Some of the main marketing ideas are included here for your review. MULTIPLE LISTINGS SERVICE WORLD WIDE WEB FOR SALE SIGN BROCHURE BOX PROPERTY BROCHURES OFFICE CARAVANS BROKER'S OPEN HOUSES DISTRIBUTING FLYERS
ADVERTISING PUBLIC OPEN HOUSES MISCELLANEOUS MARKETING SUMMARY
NEGOTIATING THE PURCHASE CONTRACTFinally! The day has come when a buyer has put pen to paper and written up an offer to purchase your home. More than likely, the format used to express the buyers interest is the C.A.R. five page Purchase Contract. This contract covers a lot of ground and each page should be reviewed with care. Starting with the first page and working through the contract, these are some of the most important issues. NAME OF THE PURCHASER Purchase contracts that are written with the buyer "and/or assignee" give the seller very little information about the ultimate buyer. This is a "red flag" that should receive additional attention as the contract moves forward. DEPOSIT In general, the longer the escrow time on a sale, the higher the deposit should be. Theoretically, a seller is damaged to a much greater degree if a buyer backs out right before closing a 3 month escrow, than if a buyer backs out just before a 30 day escrow. To summarize, time is money. PURCHASE PRICE INCREASED DEPOSIT DOWN PAYMENT FINANCING The maximum interest rate and loan points that a buyer is willing to pay is stipulated in this section of the purchase contract. This number usually allows for a slight buffer for minor fluctuations in interest rates between the time the offer is accepted and when the buyer receives formal loan approval. LOAN CONTINGENCY LOAN PRE-QUALIFICATION APPRAISAL CONTINGENCY ESCROW CLOSING DATE
Also, watch out for closings that may fall on a Monday. Although this may be fine with your schedule, buyers often do not realize the extra costs on their part for a Monday closing because of the interest costs they are paying over the weekend. They will often approach a seller in mid-escrow for an alteration in the closing date. It is better to make sure everyone is on the same page from the very beginning. POSSESSION DATE ALLOCATION OF COSTS As an example, if you ask a seller to pay for Section 2 termite work in the contract and this item is traditionally a buyer cost item, don't be surprised if the seller puts this item back in your court during the counter-offer process. PEST CONTROL TERMS In addition to the buyer wanting a copy of the pest control certification, many lenders will also demand a copy prior to funding the buyer's new loan. DISCLOSURE STATEMENTS
PRELIMINARY TITLE REPORT CONDITION OF PROPERTY FIXTURES PERSONAL PROPERTY If significant personal property is to be included in the sales price, it is usually a good idea to keep it separate from the real estate sales transaction and to stipulate the terms of the personal property transfer in a separate agreement outside of escrow. BUYER'S INVESTIGATION OF PROPERTY CONDITION If the seller refuses or is unwilling to make the repairs of any items reasonably disapproved of by the buyer within the time frame specified in the purchase contract (usually within 5 days of receipt of buyer's written notice), the buyer has 5 days after the receipt of the seller's response to cancel the agreement in writing. In the case of most purchase contracts, silence regarding an issue is deemed to be acceptance. When in doubt, put it in writting. FINAL WALK-THROUGH SALE OF BUYER'S PROPERTY TIME PERIODS LIQUIDATED DAMAGES MEDIATION AND ARBITRATION AGENCY CONFIRMATION REVOCATION DATE
COUNTER OFFERSIt is not uncommon for certain items in the original purchase contract to be unacceptable to the seller. Although price is usually one of the items of contention, other terms in the original purchase contract may also need to be negotiated. When this happens, the seller usually provides the buyer with a written counter offer within the strict time frame presented in the original offer. The counter offer only addresses issues that are unacceptable in the original offer and issues in the original offer that are not addressed in the subsequent counter offer are deemed to be an acceptable part of the purchase contract. Just like the buyer's right to rescind an offer prior to it being accepted by the seller, the seller has the right to rescind a counter offer prior to it being accepted by the buyer. The process of offer - counter offer - counter-counter offer can be played out to extremes. Usually the important terms of the purchase contract are ironed out during the first or second counter offers. However, the issue of price can be an important issue for both parties and may not be resolved as easily. A key element in the counter offer process is the revocation date in each counter offer. Although the spirit of any given counter offer may extend beyond it's expiration date, technically a counter offer dies once the deadline has arrived, unless a new counter offer has been created by the responding party within the time frame stipulated on the last counter offer.
OPENING ESCROWOnce the buyer and seller have come to a complete agreement on the terms and conditions of the sale via the original offer and subsequent counter offer(s), escrow can be opened. Escrow is a neutral third party, hired by the seller and buyer, to coordinate the many issues necessary to complete the sale. The buyer and seller each pay a fee to the escrow company for this service. The purchase contract usually stipulates a time frame for the opening of escrow and it is usually within a day or so of the completion of the purchase contract. Some of the main issues to address when opening an escrow are included below. OPENING ESCROW SIGNING AND RETURNING ESCROW INSTRUCTIONS SUBMITTING THE DEPOSIT TO ESCROW MISCELLANEOUS ESCROW PAPERS
PROCEEDING THROUGH ESCROWFrom the time escrow is opened until it closes, many issues must be dealt with. Most of these issue are included here. DISCLOSURE FORMS - As selling a home becomes a more sophisticated process, new disclosure forms continue to enter the picture. Here is a list of some of the forms a seller can expect to provide the buyer with during the sale of a home in Los Angeles County: * REAL ESTATE TRANSFER DISCLOSURE STATEMENT
Since the buyer's offer is contingent upon the buyer's acceptance of the condition of the property as determined by the buyer's inspections, it is important that these inspections be performed in a timely manner. If the buyer is not satisfied with the condition of the property because of repair items or information brought forward from the inspections, the buyer usually makes a request to the seller in writing, within the time frame specified in the purchase contract, asking the seller to correct any unacceptable items. If the seller agrees, the sale moves forward. If the seller does not agree to correct any item requested by the buyer, the buyer has the option to cancel the sale and receive the deposit back. The buyer also has the option to move forward with the sale, accepting the issues that the seller will not repair. PRELIMINARY TITLE REPORT PEST CONTROL If the recommendations include a fumigation of the structure, the seller must plan to vacate the property for a 3 day period to allow for the "tenting" of the structure. Although it is the seller's responsibility to have the fumigation complete prior to the close of escrow, in special circumstances it is possible that the buyer may agree to have this fumigation take place after the close of escrow, if the lender will allow it. If the parties to the transaction agree to fumigate the property after the close of escrow, the seller will usually leave funds in escrow equal to one and one-half times the dollar amount of the termite report estimate. PROPERTY APPRAISAL
CLOSING THE ESCROWMuch of the activity geared towards closing the escrow takes place during the last week of escrow. The process is somewhat structured, with a few variations possible. FORMAL LOAN APPROVAL Although it is nice when the formal loan approval takes place early in the escrow, in many cases the formal loan approval takes place during the last week or so prior to the scheduled closing date. Loans are often approved with conditions, also called "prior to doc" conditions. These conditions are usually minor paperwork needs required by the lender or the investor which must be satisfied prior to the buyer signing loan documents. Occassionally one of the loan conditions is a review appraisal. This is a last minute review of the property, often just a drive-by, to confirm that the original appraisal is legitimate. Although review appraisals are usually just a formality, if there is a significant discrepancy between the review appraisal and the original appraisal, this issue must be resolved before the buyer's loan will fund. Once the loan conditions are met, the pace towards closing becomes more important. BUYER'S FINAL WALK THROUGH Now that the buyer has completed the obligation of formal loan approval, the buyer now has the option of performing a final walk-through inspection of the subject property. The purpose of this non-contingent walk-through is to verify that the repair work agreed upon by the seller has been performed and to confirm that the seller has maintained the property throughout the course of the escrow, as stipulated in the original purchase contract. REVIEW APPRAISAL A Review appraisal can be a wild card before the close of escrow. In many sales an appraisal review never takes place. However, since it is a possibility, it is something buyers and sellers should be aware of. The review appraisal is the lender's way of making sure the property is adequate collateral for the loan. Many lenders got stuck making loans on over-valued properties in the early 90's and vowed to never walk down that road again. With high loan-to-value loans, an appraisal review can make or break a sale. If, for example, the buyer has a minimal down payment and the appraisal review comes in at a lower price than the sales price, the lender will only lend on the property based on the loan to value of the appraisal review. This means the parties to the transaction will have to scramble to find a way to fill this new gap, either by having the buyer place more money down, having the seller lower the sales price, or some other creative solution. Since the appraisal review often comes just prior to closing, it usually does not leave much time for solutions if the transaction is to close on time. Asking the lender in advance about the possibilty of a review appraisal is a good idea for low down payment loans. LOAN DOCUMENTS After formal loan approval has been given to the buyer and the buyer's final walk-through has been performed without issue, loan documents are drawn up by the lender. Drawing up loan docs can usually be done within 48 hours of requesting them, unless the lender is burdened with an excessive amount of loans at one time, such as prior to a holiday weekend or at the end of a busy month. Once the loan documents are ready they are delivered to escrow for the buyer to sign. Once signed, the documents are returned to the lender to be reviewed, prior to funding. TITLE DATE DOWN With little fanfare to the parties of the transaction, the title insurance company will usually perform a "date down" prior to the close of escrow. This is a final search to check for liens, judgements, or other issues affecting title that may have recently been recorded against the subject property. If no surprises are found, closing should take place as scheduled. If a last minute problem is discovered during the date down, closing could be delayed until the issue is resolved. One way to help the title company in avoiding any last minute surprises is for the buyers and sellers to provide a completed Statement of Information (also known as an S.I.) as soon as possible after the escrow is opened. PROVIDING THE DOWN PAYMENT Buyers sometimes bring their down payment into escrow at the same time they sign the loan documents. If these funds have not been brought in at that time, the lender will usually require that the funds be deposited in escrow 24 hours prior to funding the loan. The funds brought into escrow must be certified, such as a Cashier's Check, or can be wired to escrow if this has been arranged in advance. FUNDING THE BUYER'S LOAN It generally takes a day to review the buyer's loan documents before the lender will fund the loan, however, there are some exceptions to this format. Generally speaking, if a buyer's loan documents are signed and returned on a Wednesday morning, many lenders will be able to fund the loan on Thursday, with the goal of recording the deed the following morning at 8:00 a.m. If a problem has been discovered when the lender is reviewing the executed loan documents, the close of escrow may be delayed until the error has been corrected. RECORDING THE DEED The recording of the Grant Deed is the final element in transferring title from seller to buyer. The title company will take the deed to the County Recorder's Office early on the morning of closing. The title company will try to have the deed recorded at 8:00 a.m. at the clerk's window. The reason for this early recording is to make sure no other liens or encumbrances have the chance to become recorded prior to the deed, to help with a clean title transfer. The deed is then reviewed by the clerk for any errors, such as missing signatures or notary stamp problems. If the clerk is satisfied that the document is recordable, it gets time-stamped and becomes officially recorded. If there is a problem with the document, the deed gets "pulled" and the document will have to be corrected before it can be recorded at a later date. CONFIRMATION OF THE RECORDING Even though the deed has been recorded, none of the parties to the transaction are aware of the recording when it takes place. The title company does not usually relay the confirmation to the escrow officer until several hours after the actual recording. On busy days prior to long holiday weekends, or at the end of a very busy month, confirmation can sometimes be delayed until later in the afternoon and in some extreme cases, until the following day. Since all parties are waiting to get confirmation, it can be frustrating when this delay takes place. KEYS AND PROCEEDS Once the parties to the transaction have received knowledge of the confirmation, the buyers are usually ready to occupy the property. The keys are often given to the buyer via the buyer's agent. The seller's proceeds are usually ready in the early afternoon, once the title company has had the chance to balance the file and coordinate the closing with the escrow officer. Unless otherwise instructed, the seller's proceed check will be made payable to the owners of record.
FOLLOW UPSometime after the dust settles, the seller will want to review the Final Settlement Statement to see if any mistakes were made with the seller's proceeds. The seller should also be sure that the utilities on the property have been taken out of their name and can now contact the insurance company to confirm the sale of the home and request a refund for any premiums paid in advance. It is usually a good idea for the seller to give their real estate agent a forwarding address and phone number, in case any loose ends come up after the closing. The agent representing the buyer will usually see to it that the buyer receives a confirmation number for the one year home warranty policy, as well as the contact phone number for the insurance company providing the service.
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Many questions about selling a home have already been addressed above in the "Selling Process" section. However, there are many additional questions about selling that are more general in nature. In this F.A.Q.'s section, Chuck will answer many additional questions about selling a home in an effort to make the home buying process more enjoyable and profitable!
Chuck; We will be selling our home soon and have decided to list our property with a relative who has a real estate license. He has offered to list our property for a 4.5% commission. Do you think this commission is enough to encourage other agents to show our property? - Mr. Lee
Mr. Lee; The answer is... it depends. The total commission is usually divided between the office representing the seller and any cooperating real estate office representing the buyer. If your relative is discounting only his side of the commission and is still offering a competitive commission to the cooperating Brokers, you will probably receive competitive traffic. If, however, the decision is made to divide this 4.5% commission equally and only offer 2.25% to a cooperating Broker, it is very possible that agents will show other homes which are offering a 2.5% or 3% commission, instead of your home. The higher the commission, the more the incentive the agents have to show and sell your property. - Chuck
Chuck; My husband and I are considering selling our home this year. Regarding price, he thinks we should start high and says we can always come down. What do you think? - Mrs. Fields
Mrs Fields; I don't think your husband is in a hurry to sell your home. Studies show that the largest number of potential buyers visit a property for sale during the first two to three weeks of it coming on the market. After that, the pool of motivated buyers has seen your home (at the high price) and have now moved on to other homes. Yes, you can then reduce the price, but it is unlikely that you will ever recapture the serious buyers who have come and gone. - Chuck
Chuck; Is it important to have open houses to help expose my property to buyers? - Todd
Todd: No. Public open houses are generally not necessary to sell a competitively priced property. Broker's Open Houses are a much more efficient way to generate qualified traffic. - Chuck
Chuck; My husband and I are debating on whether we should sell our home first and then buy a home, or buy a home first and then sell our house. What do you think? - Mrs. Collins Mrs. Collins; In a good market, many sellers prefer to sell their home first, requesting a longer escrow to allow time to find a new home. This puts you in a stronger position when making an offer on the home you want to purchase. Once the new home is found, you can approach the buyer of your home about the possibility of a shorter escrow. - Chuck
Chuck; We want to prepare our home for sale, but don't want to spend unnecessary money. What improvements should we focus on? - Mark
Mark; Dollar for dollar, paint usually makes the biggest impact on a home (light colors are usually best). Another inexpensive item that makes a big difference is cleaning. Squeeky clean kitchens, bathrooms, and windows can really make a difference to most buyers. |
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